XR Product Marketer

Techtoy Studio is pushing the boundaries of mixed-reality games with engaging gameplay and rich sensory experiences. The studio is committed to combining innovation and creativity to create unique gaming experiences that captivate players.

Role Summary

As an XR Product Marketer at Techtoy Studio, you will lead the marketing efforts for the launch of their upcoming mixed-reality rhythm game. This is a 4-month remote contract position with the possibility of a full-time role after a successful launch. You will be responsible for coordinating all aspects of the launch campaign, including creating marketing assets, running ad campaigns, partnering with VR influencers, and aligning strategies with both the internal team and external agencies.

Responsibilities

• Lead and execute the day-to-day operations of the launch campaign for a mixed-reality rhythm game.
• Collaborate with developers to produce engaging marketing assets.
• Run targeted advertising campaigns to reach the ideal audience.
• Build partnerships with VR influencers and creators to promote the game.
• Coordinate overall campaign strategy with the studio and external marketing agencies.
• Manage and track the performance of the marketing campaign to ensure successful execution.

Minimum Qualifications

• Minimum 3 years of VR game marketing experience, ideally with indie studios.
• Proven success in executing end-to-end launch campaigns for at least one indie VR game on Meta Quest Horizon Store.
• Adaptable, hands-on approach to campaign execution.
• Located within 3 hours of time zone difference from Los Angeles, CA.
• Passion for rhythm games and mixed-reality experiences is preferred.