Sr. XR Marketing Specialist

Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly “Free Fridays”, and early shutdowns on Fridays throughout the year (including half-days during the summer).

So, if you want to join a “Best Place to Work” company and make the world say wow, let's talk.

We are seeking a highly motivated and detail-oriented Sr. XR (Extended Reality) Co-Marketing Specialist to join our dynamic XR team. As an XR Co-Marketing Specialist, you will play a crucial role in developing and executing co-marketing initiatives for our XR products and solutions. This role requires a deep understanding of the XR industry, strong analytical skills, and the ability to collaborate with cross-functional teams to drive successful marketing campaigns.

Job Responsibilities:

• Market Research and Analysis:
  • Conduct comprehensive market research to identify trends, competitor strategies, and emerging opportunities in the XR industry.
  • Analyze market data to identify key target audiences and potential partners for co-marketing initiatives.
• Partnership Identification and Management:
  • Identify and evaluate potential co-marketing partners within the XR ecosystem, including hardware manufacturers, software developers, and content creators.
  • Collaborate with partners to develop joint marketing campaigns and initiatives that leverage the strengths of both parties.
• Campaign Planning and Execution:
  • Develop strategic co-marketing plans aligned with overall marketing objectives and product goals.
  • Coordinate with internal and external stakeholders to execute marketing campaigns, including the creation of marketing collateral, promotional materials, and digital assets.
• Performance Monitoring and Reporting:
  • Track and analyze the performance of co-marketing campaigns, providing regular reports and insights to assess the effectiveness of initiatives.
  • Utilize key performance indicators (KPIs) to measure the impact on brand awareness, lead generation, and other relevant metrics.
• Cross-Functional Collaboration:
  • Collaborate with product marketing, business development, sales, and other teams to ensure alignment of co-marketing activities with broader business goals.
  • Communicate effectively with external partners and internal teams to coordinate and execute joint initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 5 years of proven experience in marketing, with a focus on co-marketing initiatives.
• Strong understanding of the XR industry, including virtual reality (VR), augmented reality (AR), and mixed reality (MR).
• Exceptional analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced and collaborative environment.
• Familiarity with marketing tools and platforms is a plus.

The anticipated base pay range for this position is $84,000 to $112,000. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.