Senior Interactive Play Designer - Interactive Toymaker

Do you dream of crafting magical play experiences that seamlessly blend the physical and digital worlds? Are you passionate about building interactive toys that inspire creativity, exploration, and imaginative play? This is your chance to join the LEGO® Interaction Design team, where we push the boundaries of interactive play by designing and prototyping new digital-physical toys for kids around the world!

Core Responsibilities

• Invent and prototype new interactive LEGO toys that combine physical movement, sensors, and digital play elements.
• Explore and integrate new toy technologies, such as mechanical functions, IoT sensors, NFC, haptics, and motion tracking.
• Prototype interactive play experiences using physical materials (LEGO bricks, 3D printing, sensors) and digital tools (Unity, Arduino, Micro:bit, Raspberry Pi, etc.).
• Iterate and refine toy designs through hands-on playtesting with kids, ensuring experiences are intuitive, engaging, and fun.
• Work closely with engineers, model designers, and digital teams to bring interactive play ideas to life.
• Stay up to date on industry trends, exploring new materials, mechanical innovations, and emerging play technologies.
• Mentor and guide designers, fostering an environment of exploration, creativity, and hands-on prototyping.
• Challenge and push LEGO play innovation, finding new ways to enhance physical-digital interactions and longevity in play.

Play your part in our team succeeding

You will be part of the LEGO Interaction Design Team in Billund, Denmark, a team of 40+ designers and makers working on a variety of interactive and connected play experiences. We collaborate across LEGO franchises, engineering, marketing, and digital development to create innovative interactive toys that bring new levels of engagement and storytelling to LEGO play. A hands-on, experimental mindset is essential, as we constantly push what's possible in interactive toy design

Do you have what it takes

• A bachelor's or master's degree in Toy Design, Industrial Design, Engineering, Game Design, Interaction Design, or a related field.
• Minimum a handful of years experience with designing interactive toys, physical-digital play, or connected play experiences.
• Strong expertise in prototyping physical interactions, using materials like LEGO bricks, 3D printing, and mechatronics.
• Experience with sensors, IoT, and interactive components (e.g., motion sensors, NFC, haptics, sound, motors).
• Hands-on skills in prototyping tools, such as Arduino, Raspberry Pi, Micro:bit, or Unity for interactive play experiences.
• A deep understanding of play mechanics, toy safety, and child-centered design.
• A passion for working with kids and using playtesting insights to refine toy experiences.
• A collaborative approach, working across disciplines to bring interactive toys from concept to reality.