Product Marketing Manager - Wearables

At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We're on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.

The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.

It's an exciting time to join the Wearables Product Marketing Team. Ray-Ban Meta Smart Glasses have had a positive response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future.

We're looking for a Product Marketing Manager who can help accelerate conversion across the funnel. You will be responsible for:

• Identifying new opportunities that increase conversion through the customer acquisition funnel globally, throughout retail, ecommerce, and partner-lead experiences.
• Partnering with sales, marketing, and external partners to deliver programs that improve customer experience in the shopping experience, and ultimately increase conversion to sale.
• Improving customer education and experience in the funnel, and introducing new experiences that motivate customers to understand and purchase.
• Bringing a consumer lens to inform and guide in-market decisions and tradeoffs related to the audience targets, value proposition, product positioning, promotions, cost/pricing, distribution, and market expansion.