Marketing Manager, LEGO Ideas

Are you passionate about marketing and ready to make a lasting impact? Lead the charge in developing campaigns that position the LEGO Group as a beloved brand among adults, driving growth and innovation in the IDEAS franchise! Please be aware that we offer both permanent and temporary opportunities, with the work location being in Billund, Denmark. Kindly note that relocation assistance is not provided for this role.

Core Responsibilities

• Lead marketing campaign development for the IDEAS franchise/adult audience, from brief creation to execution, working closely with collaborators like the LEGO Agency, Markets, Branded Retail, and communication channel teams.
• Engage with internal collaborators and key customers to implement the global marketing toolbox and track performance.
• Manage day-to-day communication with external IP partners to ensure alignment and approval throughout the product and marketing development process, and gather critical partner insights for campaign development.
• Assist LEGO IDEAS Gate-process for data-driven portfolio decisions, work with IDEAS platform and community team to ensure strong product pipeline, improve earned media potential.
• Drive the selling-in process by highlighting key strengths and benefits of the portfolio and marketing plan, supporting market customer development teams.
• Assist in the portfolio/product development process by analyzing data (e.g., NPS, Customer Service data, Concept Test) and discussing actionable insights with designers and the marketing lead.

What's in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.